Hp Z - Power Your Breakthrough: Leap into 3D
‘Grow Beyond’ explores the expansive branches of a tree, reflecting the often non-linear creative choices that lead to an artist’s idea. The tree’s structure shows us how iterative and beautiful the creative process can be,
even when some branches don’t bear fruit. This growth journey speaks to the power of Z by HP to run 3D software and process heavy renders, lifting technical barriers that can limit creative possibilities. 
Dive into AI
‘Making Waves,’ showcases the power of the tool’s AI capabilities in assisting an artist by removing creative obstacles, particularly for tasks like tracking, object scanning and image manipulation.
Credits
Agency: Giant Spoon
Produced At: Framestore
Creative Directors: Anthony Gibbs + Chris Eckhardt
Designers: Jake Cuddihy, Kelley Vongbunyong, David Quiray, Will Gollady
Cg: Future Deluxe
Cg Product: Kelley Vongbunyong
Nuke Artist: Kinglsey Rothwell, Alexander Osvaldsson
Lead Flame Artist: Bruno De La Calva
Editor: David Nitzche