Cover Girl Super Cloud Mascara

Snapchat Selfie Lenses 

An interactive Snapchat AR lens developed for CoverGirl’s Cloud Mascara ad campaign. The experience places the user directly into a stylized news broadcast framework as a show host delivering a breaking report on the product line. A dynamic interaction triggers a premium beauty effect that visibly lengthens the user's eyelashes on camera, seamlessly blending a playful user experience with a direct demonstration of the mascara’s core benefits.