Ford Maverick

Snapchat Selfie Lenses 

An interactive Snapchat AR lens developed for Ford to promote their truck lineup through a highly personalized user experience. The lens allows users to select the activities, hobbies, and outdoor pursuits that most align with their personal style, dynamically compiling their choices into a trendy, adventure-themed digital mood board centered around the vehicle. The project highlights complex interactive state-tracking, user-driven layout generation, and a strategic bridge between modern lifestyle aesthetics and rugged automotive branding.