IWC

Snapchat Selfie + World Lenses

Directed the design and creative execution of an interactive Snapchat virtual try-on experience for IWC Schaffhausen, bringing the Pilot’s Watch Chronograph 41 TOP GUN Oceana (IW389404) & the Chronograph 41 (IW388102) to life in augmented reality. The experience was designed to engage and introduce the legacy luxury brand to a younger, digitally native audience.

Read more about the strategy behind the campaign's launch on Glossy.