McDonalds FIFA 2026

Snapchat Mirror Lenses 

Bringing two global icons together in the real world. For the FIFA World Cup x McDonald’s collaboration, we developed a full-body Snapchat Mirror experience that transforms fans into part of the tournament's exclusive merchandise lineup. Users step in front of the lens, strike a pose with Grimace, and watch in real-time as they are reimagined as a limited-edition collectible cup.