McDonalds Beverage

Snapchat Selfie Lenses 

An AR lens developed for McDonald's to launch their new Strawberry Watermelon Refresher line, specifically targeting a young teen demographic. The experience instantly applies a fresh beauty overlay featuring a stylized watermelon blush, while utilizing advanced background segmentation to transport the user into a vibrant, brand-aligned visual environment. The project showcases how playful, trend-focused beauty effects can be seamlessly combined with product placement to drive social engagement for a major beverage campaign.