e.l.f. Cosmetics

Snapchat Gamified Lenses 

Built around e.l.f. Cosmetics' playful brand universe, this interactive Snapchat lens lets users pick an avatar and race to collect e.l.f. concealers in a fast-paced runner game. The experience finishes with a face-tracking transformation that turns the user into a pony, seamlessly blending high-retention gaming mechanics with social beauty filters.